Free Value Proposition Canvas PowerPoint Template

In · Last updated: July 27, 2022
Free Value Proposition Canvas PowerPoint Template

Outline style Free Value Proposition Canvas PowerPoint Template

Value Proposition Canvas PowerPoint Template Free Download

This free value proposition ppt template has 2 unique slides, it's made for creating a professional value proposition canvas slide, helping your audience to understand your product’s ( or service's) value from the customer’s perspective.


  • 2 different styles of value proposition ppt template
  • 100% editable diagram
  • Icons included
  • Free for personal and commercial use
  • Compatible with Google Slides, PowerPoint and Keynote

What is the Value Proposition Canvas?

The value proposition Canvas is a tool developed by Alexander Osterwalder at Strategyzer AG. It is one of the best tools available to help you understand customers' problems and produce products or services that solve them.

the Value Proposition Canvas Structure

The value proposition consists of two parts: the customer profile (circle) and the value proposition (square).

The customer profile circle is further divided into three parts: customer jobs, pains, and gains.

  • Customer jobs: What are the jobs your customer is trying to get done with your product? These could be both functional and social. What basic needs do your customers have?
  • Pains: Which problems does the customer eliminate when using your product?
  • Gains: What benefits does the customer get when using your products?

The square on the canvas represents the value proposition map. Like the circle, this is also divided into three parts: gain creators, pain relievers, and products and services.

  • Gain creators: everything that offers something new or improves the user experience.
  • Pain relievers: focus on elements that remove a current frustration for the customer.
  • Products and services: the place to list all your products, services, and features.

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