5 do’s (and 5 don’ts) for presenting via a webinar

Whether this is your first time or you’re a seasoned presenter, presenting a live webinar can be daunting – but it doesn’t have to be. With the following tips and tricks, you’ll be ready for presenting your next webinar in no time.

Do’s

1. Do use pictures or videos within your presentation

Text isn’t the only thing you can add to your presentation slides, so why not make it a bit more interesting with pictures or short videos? These are surely more fun and engaging than just text.

2. Do include a question and answer (Q&A) segment

Q&A segments are crucial in webinars, which makes it important to include a segment at the end of the presentation, and/or short segments in between each topic. Q&As are ideal for answering audience pain points and providing solutions for them with your products or services.

3. Do engage with the audience

Webinar platforms are perfect for interacting with your audience as they often come with the tools needed to engage your audience. If you’re wondering “What is a webinar platform?”, they are platforms specifically designed for webinar use – which is what you need to help you interact with your audience!

4. Do adopt an enthusiastic and passionate tone

Your audience is listening and watching everything you do, which means that your voice and body language must convey the sense that you’re excited about what you’re presenting, which will help make your audience also feel interested as well.

5. Do finish with a summary

An overall summary at the end should always follow after the main points of your presentation so that you’re able to get the focal points of the webinar across to your audience.

Don’ts

1. Don’t include too much text on presentation slides

Excess text on presentation slides is not only boring, it also makes your presentation look unkempt and unprofessional. So stick to short sentences, more infographics and pictures, and bright but not neon colours.

2. Don’t include too many slides

Too many slides and a long presentation can become tiresome, not just for you as the host, but also for the audience. The most common length of a webinar is 60 minutes which is the time limit you’re aiming for when presenting, otherwise your audience will likely lose interest if it goes on any longer. 

3. Don’t panic if a problem arises

Stay calm and collected in the event that a technical issue or problem occurs during the webinar – you want to be able to return to the webinar in a calm state, not inciting more confusion or panic for your audience.

4. Don’t forget to check all equipment before the start of the webinar

To help minimise the risks of above, it’d be a good idea to check all of your equipment beforehand to ensure that they’re working properly and accordingly. Microphone, camera, even internet connection must all function as they should for the webinar to go smoothly.

5. Don’t make the webinar just about selling your products or services

Although yes, you’re trying to sell your brand, this isn’t the message you should be sent to your audience. Instead, you want to be adding value to your products or services, which in turn will lead to your audience converting.