Given today’s remote work dynamic, many companies have had to adapt accordingly. Everything from meetings to interviews, and even presentations are now mediated through a screen. While the learning curve may be steeper for those who are not as tech-savvy, we’ve gathered the ‘10 Ultimate Business Presentation Trends: 2020 Edition’ for you to get a head start. This covers utilizing infographics to minimalist themes and gradients. For further guidance follow these tips to ensure that your pitch successfully stands out.
Three C’s
When preparing your client pitch, you can follow these three C’s: concise, creative, and compelling. Managing director of Semaca Partners Joe Hirsch is well-versed in online presentations, and advises matching your message with the medium you will be delivering it in. Since you do not exactly have the liberty of time and need to capture everyone’s attention, break down your content into chunks to make them digestible. This way, your message will resonate more effectively. To keep things creative, opt to use infographics, charts, or other visuals as opposed to blocks of text. Although you may not be in a boardroom together, you can still interact with your clients to keep things compelling. You can ask questions, or integrate polls and other web tools to keep your audience engaged.
Practice makes perfect
While presenting, you will probably be multitasking between sharing your screens, clicking through slides, and verbally delivering your message. To iron out any issues, practice your pitch ahead of time. Managing partner of Blue Startups Chenoa Farnsworth says that you should check your equipment and familiarize yourself with the software you will be using. This shows your attention to detail, especially if everything goes smoothly on pitch day. Set up a timer and video yourself so that you can adjust your tone and body language if necessary. On the day itself, you will be much more at ease. Just make sure you have sufficient lighting, a clean background devoid of clutter, and a stable internet connection so you can be both seen and heard clearly. After this, you’re pretty much set to sell your pitch – all that’s left to do is to attend to some post-presentation etiquette in order to follow through effectively.
Post-presentation
It is good practice to share your presentation with whomever you are pitching to. You’ve worked hard on your pitch, and you want it to stick and leave a lasting impression. One way you can do this is to send the file when you follow up. As you will be sending potentially sensitive information,Box stresses the importance of ensuring that your files are securely shared. Saving your presentation in the cloud will ensure that only you and the receiving party can access the file. This can be done through optional password protection. Prior to sending the presentation to your client, you can also use the cloud to send it to other people on your team for additional edits and comments which they can add themselves. You can then send the latest, most updated version to your clients alongside a message of gratitude. Following up shows your assertiveness and persistence, and pairing this with a visual guide that they have access to can give them better recall of your pitch – especially if they listen to multiple presentations remotely on a daily basis.
Stay calm and confident and your message will shine through. Think of a remote pitch as you would any regular presentation! You can also check out Just Free Slide for more tips, tools, and resources to deliver your client pitch like a pro.
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