Whenever you want to create a product or a business, you have to invest in a good logo design. The logo of your company or product will stand for the identity of the brand. When we look at the market and its different sectors, different brands have different logos and taglines. The most famous brands have recognizable logos which people remember really well.
If you have a strong logo design with a meaningful message, you will be able to create a brand that can be recognizable even with a simple logo. For the most famous brands, even the simple logo is its biggest marketing statement. The fonts, the colors, and the shapes of the logo design make the complete layout of the logo and make a difference in its design.
The use of shapes in logo design
When creating a logo design, knowledge about the appropriate shapes and colors for brand representation is very important. Knowing the shapes and styles that you should be using to create the logo of your company can help you create a beautiful logo that captivates the audience. In this article, we will talk about the different shapes and their impact on customers’ minds.
Why are logo shapes important?
The logo of a company is ultimately made up of different designs. Basic shapes are the building blocks of the logo design. The use of appropriate shapes gives definition to the brand logo and makes sure that the logo is represented really well. Our brains are wired in such ways that it is easier for our brains to pick out shapes and patterns in design.
The brain is incredibly capable of learning new things, and among the new things, shapes are easily learned. Therefore, logo shapes are very important in creating the complete wireframe of the logo. We constantly see shapes and patterns in our environment and continue to recognize them. Our mind also attaches importance and meaning to the shapes used in logo designs.
In your logo design, different shapes can be used to forge desirable emotions and thoughts in the minds of the customers. These emotions and thoughts can be used to reinforce the relationship between the brand and the customer. These emotions can also be used to influence purchase decisions. Therefore, focusing on the use of the right shapes and colors for logo design is very important.
What are the most common shapes used for logo design?
Ovals and circles
Although the use of circles and ovals is not that popular for logo design, the use of ovals and circles in logo design can be useful. Circles and ovals denote the values of stability and completion. When people search for the most reliable and stable brands, their search can be influenced by circular or oval-shaped logos.
The circular shape may be solid and filled with a striking color, or the logo design might be something strong and emphatic, like a circular ring design. Circular logo designs are also a sign of continuity because the circles stand for loops that continue forever. Thus, for consistency and continuity in quality, circular logos are preferred.
The image of a circle logo is preferred to display the value of time, planets, and the whole world. The use of circular logo designs is also done in order to support a welcoming and positive feeling among the customers when they see the logo. On the other hand, the use of circular shapes in the logo design also gives you a message of unity. The circular shape can also be slightly changed in shape into an oval or an ellipse to inspire emotions and thoughts. Circular logos are used by car companies to show stability and reliability on the products designed to last for a long time.
Squares and rectangles, quadrilaterals
The most popular shapes for logo design are squares and rectangles. Squares and rectangles are often preferred for creating the brand logo because it gives a level of definition and neatness to the logo. The use of squares and rectangles can be done to bring boldness and balance to the logo design. Squares and rectangles are often used in a minimalistic way to create blunt logos with a message of strength and security.
The use of rectangles can often denote reliability. The rectangular logos are often associated with brands that pitch for homes, safes, and boxes or packaged items. The straight lines of squares and rectangles add a sign of professionalism and order to the logos. Therefore, if you are selling a product that should represent the values of strength and stability, then you should use square and rectangular logos.
The use of squares in the logos can inspire a sense of order and confidence. The rectangular and square designs can also be modified during rebranding to make the logo look more edgy and impressive. If your brand is connected to the news, financial sector, security, and other services, then you should think about using a square or rectangular logo design.
Triangles are less common and least used in logo design. Triangles are often used to create edgy and unique logo designs because triangles can have sharp lines and angles. The combination of triangles at different angles or its use with other definitive shapes like rectangles can change the way a person looks at a brand. Triangles translate into eccentricity, power, and energy.
The triangle-like logos are mostly used by companies that create alternative products and deal with adventurous lines of production. Different types of triangles can stand for different types of emotions. For example, the upward triangle is used for stability and momentum, whereas the downward triangle is used for feminine aspects. Triangles are mostly used in the field of science and scientific products to show innovation and exploration of the unknown. Triangles are also used for religious purposes.
These are some of the most important and popular shapes used in logo design. Apart from these shapes, the use of horizontal lines and vertical lines is also highly popular in logo design. Depending on the brand you want to represent and the message you want to send, you can choose the shapes and even combine different shapes for one composite logo.